Evercoat New Branding

Evercoat Announces New Branding for its Category-Leading Products

March 3, 2020 —

Evercoat, the #1 professional brand of body filler and putty in North America, announces new branding for its most popular body filler and putty products.

“Body shops trust Evercoat products to help save time and money on every repair” said Steve Levine, Vice President and General Manager. “Our customers know that Evercoat has the right brands, with the right performance, and at the right price which is why we are in more body shops than any other brand.”

With body filler and putty solutions for every performance and budget requirement, body filler products with new branding include: Lite Weight®, Z-Grip®, Rage® Ultra, Rage OPTEX®. Putty product with new branding include: Easy Sand™, Metal Glaze®, Metal Glaze Ultra®, Metal Glaze OPTEX®. Customers will see the new branding starting in March.

ITW Evercoat is a division of Illinois Tool Works Inc. (NYSE: ITW) that includes the Evercoat and Auto Magic product brands. For over 65 years, ITW Evercoat has built a reputation of creating innovative automotive products that produce exceptional results for our customers. Collision and restoration professional trust Evercoat products with proven brands that drive profitability. For more information visit www.evercoat.com or www.automagic.com.


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